Throughout the evolution of the modern world economy, new models of
productive efficiency and business organization have emerged-in
Britain in the nineteenth century, in the US in the early (and
perhaps late) twentieth century, and in Japan in the 1980s and
1990s. At each point foreign observers have looked for the secrets
of success and best practice, and initiatives have been taken to
transmit and diffuse. This book looks in detail at
'Americanization' in Europe and Japan in the post-war period. A
group of distinguished international scholars explore in depth the
processes, the ideologies, and the adaptations in a number of
different countries (the UK, France, Italy, Japan, Sweden, Germany)
and different sectors (engineering, telecommunications, motor
vehicles, steel, and rubber). The book is rich in historical
analysis based on careful research. This provides the basis for
informed and subtle theoretical analysis of the complexities of the
diffusion of business organization and the powerful influences of
Americanization in this century. It will be of compelling interest
to historians, social scientists and business academics concerned
with the dynamics of economic and corporate growth, industrial
development, and the diffusion of productive and business models.
General
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