Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
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The Illusionist Brain - The Neuroscience of Magic (Hardcover)
Loot Price: R552
Discovery Miles 5 520
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The Illusionist Brain - The Neuroscience of Magic (Hardcover)
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Loot Price R552
Discovery Miles 5 520
Expected to ship within 12 - 17 working days
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How magicians exploit the natural functioning of our brains to
astonish and amaze us How do magicians make us see the impossible?
The Illusionist Brain takes you on an unforgettable journey through
the inner workings of the human mind, revealing how magicians
achieve their spectacular and seemingly impossible effects by
interfering with your cognitive processes. Along the way, this
lively and informative book provides a guided tour of modern
neuroscience, using magic as a lens for understanding the
unconscious and automatic functioning of our brains. We construct
reality from the information stored in our memories and received
through our senses, and our brains are remarkably adept at tricking
us into believing that our experience is continuous. In fact, our
minds create our perception of reality by elaborating meanings and
continuities from incomplete information, and while this strategy
carries clear benefits for survival, it comes with blind spots that
magicians know how to exploit. Jordi Cami and Luis Martinez explore
the many different ways illusionists manipulate our
attention-making us look but not see-and take advantage of our
individual predispositions and fragile memories. The Illusionist
Brain draws on the latest findings in neuroscience to explain how
magic deceives us, surprises us, and amazes us, and demonstrates
how illusionists skillfully "hack" our brains to alter how we
perceive things and influence what we imagine.
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