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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences

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The Illusionist Brain - The Neuroscience of Magic (Hardcover) Loot Price: R473
Discovery Miles 4 730
You Save: R50 (10%)
The Illusionist Brain - The Neuroscience of Magic (Hardcover): Jordi Cami, Luis M Mart inez

The Illusionist Brain - The Neuroscience of Magic (Hardcover)

Jordi Cami, Luis M Mart inez

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Was R523 Loot Price R473 Discovery Miles 4 730 You Save R50 (10%)

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How magicians exploit the natural functioning of our brains to astonish and amaze us How do magicians make us see the impossible? The Illusionist Brain takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains. We construct reality from the information stored in our memories and received through our senses, and our brains are remarkably adept at tricking us into believing that our experience is continuous. In fact, our minds create our perception of reality by elaborating meanings and continuities from incomplete information, and while this strategy carries clear benefits for survival, it comes with blind spots that magicians know how to exploit. Jordi Cami and Luis Martinez explore the many different ways illusionists manipulate our attention-making us look but not see-and take advantage of our individual predispositions and fragile memories. The Illusionist Brain draws on the latest findings in neuroscience to explain how magic deceives us, surprises us, and amazes us, and demonstrates how illusionists skillfully "hack" our brains to alter how we perceive things and influence what we imagine.

General

Imprint: Princeton University Press
Country of origin: United States
Release date: June 2022
First published: 2022
Authors: Jordi Cami • Luis M Mart inez
Dimensions: 235 x 156 x 28mm (L x W x T)
Format: Hardcover - Trade binding
Pages: 248
ISBN-13: 978-0-691-20844-2
Categories: Books > Social sciences > Psychology > Philosophy & theory of psychology > Cognitive theory
Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
LSN: 0-691-20844-1
Barcode: 9780691208442

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