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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Frame It Again - New Tools for Rational Decision-Making (Hardcover)
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Frame It Again - New Tools for Rational Decision-Making (Hardcover)
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Framing effects are everywhere. An estate tax looks very different
to a death tax. Gun safety seems to be one thing and gun control
another. Yet, the consensus from decision theorists, finance
professionals, psychologists, and economists is that
frame-dependence is completely irrational. This book challenges
that view. Some of the toughest decisions we face are just clashes
between different frames. It is perfectly rational to value the
same thing differently in two different frames, even when the
decision-maker knows that these are really two sides of the same
coin. Frame It Again sheds new light on the structure of moral
predicaments, the nature of self-control, and the rationality of
co-operation. Framing is a powerful tool for redirecting public
discussions about some of the most polarizing contemporary issues,
such as gun control, abortion, and climate change. Learn effective
problem-solving and decision-making to get the better of difficult
dilemmas.
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