Interfirm Networks - Franchising, Cooperatives and Strategic Alliances (Hardcover, 2015 ed.)

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal inter-organizational governance by providing new insights on contract design, ownership, evolution of cooperation, role of social capital and performance in franchising networks; includes topics of loyalty, reputation and organizational form as well as performance of cooperatives, and discusses the relationship between formal and relational governance in alliances, governance structures of innovation activities, dynamics of interfirm conflicts, and network externalities and alliance formation.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	December 2014
First published:	2015
Editors:	Josef Windsperger • Gerard Cliquet • Thomas Ehrmann • Georg Hendrikse
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Hardcover
Pages:	320
Edition:	2015 ed.
ISBN-13:	978-3-319-10183-5
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-319-10183-8
Barcode:	9783319101835

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