Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey (Hardcover, New) Loot Price: R2,769

Discovery Miles 27 690

Repayment Terms: R259 pm x 12*

Add to cart

Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey (Hardcover, New): Joseph C. Fisher

Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey (Hardcover, New)

Joseph C. Fisher

(sign in to rate)

Loot Price R2,769 Discovery Miles 27 690 | Repayment Terms: R259 pm x 12*

Expected to ship within 10 - 15 working days

Description
Details
Customer Reviews

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Release date:	August 1993
First published:	August 1993
Authors:	Joseph C. Fisher
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Hardcover
Pages:	216
Edition:	New
ISBN-13:	978-0-313-28959-0
Categories:	Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > Drug addiction & substance abuse Promotions
LSN:	0-313-28959-X
Barcode:	9780313289590