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Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey (Hardcover, New) Loot Price: R2,769
Discovery Miles 27 690
Repayment Terms: R259 pm x 12*
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Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey (Hardcover, New): Joseph C. Fisher

Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey (Hardcover, New)

Joseph C. Fisher

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Loot Price R2,769 Discovery Miles 27 690 | Repayment Terms: R259 pm x 12*

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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: August 1993
First published: August 1993
Authors: Joseph C. Fisher
Dimensions: 234 x 156 x 12mm (L x W x T)
Format: Hardcover
Pages: 216
Edition: New
ISBN-13: 978-0-313-28959-0
Categories: Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > Drug addiction & substance abuse
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LSN: 0-313-28959-X
Barcode: 9780313289590

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