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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey (Hardcover, New) Loot Price: R2,910

Discovery Miles 29 100

Repayment Terms: R273 pm x 12*

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Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey (Hardcover, New): Joseph C. Fisher

Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey (Hardcover, New)

Joseph C. Fisher

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Loot Price R2,910 Discovery Miles 29 100 | Repayment Terms: R273 pm x 12*

Expected to ship within 10 - 15 working days

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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Release date:	August 1993
First published:	August 1993
Authors:	Joseph C. Fisher
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Hardcover
Pages:	216
Edition:	New
ISBN-13:	978-0-313-28959-0
Categories:	Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > Drug addiction & substance abuse Promotions
LSN:	0-313-28959-X
Barcode:	9780313289590