Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way (Hardcover, Ed)

A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries. The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership's vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company's brand promise, "the best or nothing."

General

Imprint:	McGraw-Hill Professional
Country of origin:	United States
Release date:	December 2015
Authors:	Joseph Michelli
Dimensions:	236 x 162 x 27mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	282
Edition:	Ed
ISBN-13:	978-0-07-180630-5
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
LSN:	0-07-180630-X
Barcode:	9780071806305

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