Fundraising - How to Raise Money for Your Library Using Social Media (Paperback)

Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags).

General

Imprint:	Chandos Publishing (Oxford) Ltd
Country of origin:	United Kingdom
Release date:	October 2017
First published:	2018
Authors:	Joyce V. Garczynski
Dimensions:	229 x 152 x 14mm (L x W x T)
Format:	Paperback
Pages:	176
ISBN-13:	978-0-08-102003-6
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management Promotions
LSN:	0-08-102003-1
Barcode:	9780081020036

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