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Books > Reference & Interdisciplinary > Communication studies
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Experiencing Intercultural Communication: An Introduction (Paperback)
Loot Price: R1,110
Discovery Miles 11 100
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Experiencing Intercultural Communication: An Introduction (Paperback)
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The new Southern African edition of this popular introductory
textbook offers students a practical and accessible framework for
developing their intercultural communication skills. It provides a
global perspective on intercultural communication while allowing
students to contextualize their knowledge with relevant examples,
applications and perspectives. Recognizing that students in
Southern Africa come from diverse cultural, ethnic and linguistic
backgrounds, Experiencing Intercultural Communication provides
discussion of issues and perspectives they can apply to everyday
life and to broader contexts. For instance, the book looks at the
challenges posed by numerous native languages in schools and
healthcare settings; it explores the opportunities for and barriers
to building intercultural relationships in post-Apartheid South
Africa; and it considers the impact of globalization and the
communication of Western paradigms of modernization and
development.
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