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Word of mouth-Strategien im Internet in der Kundenkommunikation (German, Paperback) Loot Price: R901
Discovery Miles 9 010
Repayment Terms: R84 pm x 12*
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Word of mouth-Strategien im Internet in der Kundenkommunikation (German, Paperback): Julia Klapczynski

Word of mouth-Strategien im Internet in der Kundenkommunikation (German, Paperback)

Julia Klapczynski

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Loot Price R901 Discovery Miles 9 010 | Repayment Terms: R84 pm x 12*

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Studienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,5, Universitat Leipzig (Institut fur Kommunikations- und Medienwissenschaft), Veranstaltung: Online-Kommunikation in Politik und Wirtschaft, Sprache: Deutsch, Abstract: Die Arbeit beschaftigt sich mit eWOM bzw. Word of mouth-Kommunikation im digitalen Umfeld in Zeiten von Web 2.0 im Rahmen einer Marketingstrategie. Es werden verschiedene Ansatzpunkte fur Strategien zur Nutzung von Mundpropaganda in der Kundenkommunikation aufgezeigt. Schliesslich werden zwei Marketing-Kampagnen (von Vodafone und Procter&Gamble) unter Bezugnahme der theoretischen Erkenntnisse analysiert und bewertet

General

Imprint: Grin Verlag
Country of origin: United States
Release date: 2014
First published: 2014
Authors: Julia Klapczynski
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback - Trade
Pages: 40
ISBN-13: 978-3-656-56575-8
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 3-656-56575-9
Barcode: 9783656565758

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