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Books > Business & Economics > Business & management > Business strategy
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Managing Digital Enterprise - Ten Essential Topics (Hardcover, 2014 ed.)
Loot Price: R2,763
Discovery Miles 27 630
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Managing Digital Enterprise - Ten Essential Topics (Hardcover, 2014 ed.)
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Total price: R2,783
Discovery Miles: 27 830
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This book describes the setup of digital enterprises and how to
manage them, focusing primarily on the important knowledge and
essential understanding of digital enterprise management required
by managers and decision makers in organizations. It covers ten
essential knowledge areas of this field: * Foundation of Digital
Enterprise * Technology Foundation and Talent Management for
Digital Enterprise * Digital Enterprise Strategy Planning and
Implementation * B2C Digital Enterprise: E-tailing * B2C Digital
Enterprise: E-Services * B2B Digital Enterprise and Supply Chain *
Digital Platforms * Digital Marketing and Advertising * Digital
Payment Systems * Mobile Enterprise Overall, this text provides the
reader with the basics to understand the rapid development of
digitization, facilitated by the dramatic advancements in digital
technologies, extensively connected networks, and wider adoption of
computing devices (especially mobile devices), as more and more
organizations are realizing the strategic importance of
digitization (e.g., sustainable growth of the organization,
competitive advantage development and enhancement) and are
embarking on digital enterprise.
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