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City Branding - Theory and Cases (Hardcover) Loot Price: R3,974
Discovery Miles 39 740
Repayment Terms: R372 pm x 12*
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City Branding - Theory and Cases (Hardcover)

K. Dinnie

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Loot Price R3,974 Discovery Miles 39 740 | Repayment Terms: R372 pm x 12*

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2010
First published: 2011
Authors: K. Dinnie
Dimensions: 239 x 160 x 19mm (L x W x T)
Format: Hardcover
Pages: 239
ISBN-13: 978-0-230-24185-5
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-230-24185-9
Barcode: 9780230241855

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