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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
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Cognitive Interviewing Methodology (Paperback)
Loot Price: R1,916
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Cognitive Interviewing Methodology (Paperback)
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AN INTERDISCIPLINARY PERSPECTIVE TO THE EVOLUTION OF THEORY AND
METHODOLOGY WITHIN COGNITIVE INTERVIEW PROCESSES Providing a
comprehensive approach to cognitive interviewing in the field of
survey methodology, Cognitive Interviewing Methodology delivers a
clear guide that draws upon modern, cutting-edge research from a
variety of fields. Each chapter begins by summarizing the
prevailing paradigms that currently dominate the field of cognitive
interviewing. Then underlying theoretical foundations are
presented, which supplies readers with the necessary background to
understand newly-evolving techniques in the field. The theories
lead into developed and practiced methods by leading practitioners,
researchers, and/or academics. Finally, the edited guide lays out
the limitations of cognitive interviewing studies and explores the
benefits of cognitive interviewing with other methodological
approaches. With a primary focus on question evaluation, Cognitive
Interviewing Methodology also includes: * Step-by-step procedures
for conducting cognitive interviewing studies, which includes the
various aspects of data collection, questionnaire design, and data
interpretation * Newly developed tools to benefit cognitive
interviewing studies as well as the field of question evaluation,
such as Q-Notes, a data entry and analysis software application,
and Q-Bank, an online resource that houses question evaluation
studies * A unique method for questionnaire designers, survey
managers, and data users to analyze, present, and document survey
data results from a cognitive interviewing study An excellent
reference for survey researchers and practitioners in the social
sciences who utilize cognitive interviewing techniques in their
everyday work, Cognitive Interviewing Methodology is also a useful
supplement for courses on survey methods at the upper-undergraduate
and graduate-level.
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