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Betsy Ann Plank - The Making of a Public Relations Icon (Hardcover)
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Betsy Ann Plank - The Making of a Public Relations Icon (Hardcover)
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In 1973, Betsy Ann Plank became the first woman to chair the Public
Relations Society of America in its twenty-five-year history. It
was a tumultuous time to assume the national association's
leadership. Civil society seemed to be fraying at the edges, and
trust in institutions and businesses had plummeted in the aftermath
of Watergate. Yet Plank was ready to take on the task at hand.
Throughout the span of her sixty-three-year career, she broke new
ground on numerous occasions through her bold leadership and
tireless service to others. Plank rose to the highest level of the
field's national association at a time when its leadership and
membership were predominantly male. This book explores how she
managed to navigate the very real barriers of gender-based
discrimination that existed in public relations at least through
the 1970s, and how she ultimately became devoted to public
relations education.
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