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Action Theory and Communication Research - Recent Developments in Europe. (Mouton Textbook) (Paperback, New edition)
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Action Theory and Communication Research - Recent Developments in Europe. (Mouton Textbook) (Paperback, New edition)
Series: Communications Monograph [CM]
Expected to ship within 10 - 15 working days
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The action theoretical approach has already proved its value as a
framework for communication research, most especially in the study
of media audiences and media use. It has deep roots in Weberian
sociology, symbolic interactionism and phenomenology and it has
been a robust survivor of the various storms that have beset the
practice of the social sciences since the collapse of structuralist
and social system paradigms. The social action approach privileges
the perspective of the acting individual but offers guidelines for
connecting the subjective orientation with networks of social
interaction and for treating 'behaviour' as a social process.
Research within this framework takes account of the wider social
context and calls for a careful combination of empirical
observation and interpretation, with a corresponding diversity of
methodologies. The appeal of the approach stems also from its
flexibility, wide range of applications and sensitivity to cultural
and social meanings. The contributions assembled in this book,
despite their diversity, can all be placed within the framework of
social action theory. Some are reports of empirical inquiries,
others reflections on theory but each one sheds some light on the
significance of media use in everyday experience and contributes to
an understanding of communication in society.
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