Questionnaire Design - How to Plan, Structure and Write Survey Material for Effective Market Research (Hardcover, 5th Revised edition)

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	May 2022
First published:	2022
Authors:	Kate Bolton • Ian Brace
Dimensions:	240 x 162 x 32mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	344
Edition:	5th Revised edition
ISBN-13:	978-1-398-60414-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-398-60414-3
Barcode:	9781398604148

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