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All the Brains in the Business - The Engendered Brain in the 21st Century Organisation (Hardcover, 1st ed. 2020)
Loot Price: R788
Discovery Miles 7 880
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All the Brains in the Business - The Engendered Brain in the 21st Century Organisation (Hardcover, 1st ed. 2020)
Series: The Neuroscience of Business
Expected to ship within 12 - 17 working days
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The power of gender difference, not gender equality, is a secret
source for success. Some smart businesses are starting to wake up
to this fact. This book explores why and how. Properly valuing
brain gender diversity in the workplace is one of the biggest and
largely untapped sources of competitive advantage for modern
businesses. Recent advances in neuroscience provide the key to
unlocking it. Modern research shows that there are gender-based
differences in the brain - it's just not as simple as a binary
between a 'male brain' and 'female brain'. In fact, our brains are
like a mosaic where many of the tiles are available in thousands of
shades on a spectrum between pink and blue. The problem is that our
workplaces tend to be governed by structures, processes and
cultures that are practically pure blue. All the brains in the
business that are elsewhere on the spectrum cannot thrive as they
might, so sources of productivity, creativity and agility go
untapped. Anyone who manages people needs to understand how the
brain works and the impact it has on how people work together as
teams. Anyone who wants to unlock the talent and productivity of
all of their people needs to understand how recent findings around
male- and female-type brains should shape the way they manage.
Leading applied neuroscientists and international corporate coaches
Kate Lanz and Paul Brown show you why and how to access all the
brains in your business.
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