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Brainwashing - The science of thought control (Paperback)
Loot Price: R315
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Brainwashing - The science of thought control (Paperback)
Series: Oxford Landmark Science
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List price R383
Loot Price R315
Discovery Miles 3 150
You Save R68 (18%)
Expected to ship within 9 - 15 working days
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Throughout history, humans have attempted to influence and control
the thoughts of others. Since the word 'brainwashing' was coined in
the aftermath of the Korean War, it has become part of the popular
culture and been exploited to create sensational headlines. It has
also been the subject of learned discussion from many disciplines:
including history, sociology, psychology, and psychotherapy. But
until now, a crucial part of the debate has been missing: that of
any serious reference to the science of the human brain.
Descriptions of how opinions can be changed, whether by persuasion,
deceit, or force, have been almost entirely psychological. In
Brainwashing, Kathleen Taylor brought the worlds of neuroscience
and social psychology together for the first time. In elegant and
accessible prose, and with abundant use of anecdotes and
case-studies, she examines the ethical problems involved in
carrying out the required experiments on humans, the limitations of
animal models, and the frightening implications of such research.
She also explores the history of thought-control and shows how it
persists all around us, from marketing and television, to politics
and education. This edition includes a new preface from the author
reflecting on the uses of brainwashing today, including by the
Islamic State. Oxford Landmark Science books are 'must-read'
classics of modern science writing which have crystallized big
ideas, and shaped the way we think.
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