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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Recent Advances in Tourism Marketing Research (Hardcover)
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Recent Advances in Tourism Marketing Research (Hardcover)
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In order to respond to the dynamic changes taking place in the
competitive world of tourism, marketing programs need to be
constantly adjusted and updated to take account of new market
research. Recent Advances in Tourism Marketing Research offers
tourism marketers an excellent basis for developing and evaluating
their marketing efforts. The book explores exciting new approaches
to conducting tourism marketing research and presents applications
which will help you develop and implement new tourism marketing
strategies in your business.Chapters in Recent Advances in Tourism
Marketing Research reflect the recent explosion of high quality
tourism marketing research. Authors come from a number of
disciplines and perspectives, ranging from more traditional
programs such as hotel, restaurant, and tourism management and
leisure studies to geography, urban and regional planning, and
sociology. This fusion of diverse ideas gives you innovative
insight into important tourism marketing issues including: market
segmentation importance-performance analysis tourism demand
forecasting destination choice modeling experience-based sampling
methods qualitative methods in tourism researchRecent Advances in
Tourism Marketing Research positions international tourism within
the broader context of the worldwide services economy. It shows
marketing and tourism professionals the significance of changing
tourism issues and trends based on results of current research
which will drive future marketing strategies, and it helps them see
their own strategies in light of the future. This unique book helps
tourism marketers shape the future of their marketing programs for
a tourism product that challenges traditional ways of conducting
tourism business. Destination promoters, decisionmakers, and
planners in tourism and students and educators of tourism,
hospitality, and leisure studies worldwide will find the diversity
and originality of the research presented in Recent Advances in
Tourism Marketing Research essential for developing successful
marketing strategies now and in the future. Also, libraries of
schools that have leisure and recreation, tourism, hospitality,
marketing, and service programs will want to make this invaluable
resource readily available to their patrons.
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