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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Labour Policies, Language Use and the 'New' Economy - The Case of Adventure Tourism (Hardcover, 1st ed. 2020)
Loot Price: R2,885
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Labour Policies, Language Use and the 'New' Economy - The Case of Adventure Tourism (Hardcover, 1st ed. 2020)
Series: Language and Globalization
Expected to ship within 10 - 15 working days
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This book provides an in-depth analysis of language and tourist
mobility within an adventure tourism context. It uses a critical
and ethnographic approach, contributing to poststructuralist
perspectives of social life that are currently undergoing
considerable changes on social, political, cultural and linguistic
levels. Drawing upon an array of data sources collected over five
years on two continents, it examines and compares the way language
and communication (e.g. speech, written texts, visual resources)
are used within the production of place-making practices in two of
the world's top adventure tourism destinations: Interlaken,
Switzerland and Queenstown, New Zealand. It centres on issues such
as cross-cultural discourses, transcultural texts, and semiotic
landscapes.
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