Adapting Bestsellers - Fantasy, Franchise and the Afterlife of Storyworlds (Paperback)

This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy: because the elaborate storyworlds produced by writers like J. R. R. Tolkien, J. K. Rowling and George R. R. Martin have readily lent themselves to adaptations across various media platforms. This has also made it possible for media entertainment corporations to invest in them over the long term, enabling the development of franchises through which their storyworlds are presented and marketed in new ways to new audiences.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Elements in Publishing and Book Culture
Release date:	2020
Authors:	Ken Gelder
Dimensions:	125 x 180 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	75
ISBN-13:	978-1-108-73108-9
Categories:	Books > Language & Literature > Literary & linguistic reference works > Literary reference works Books > Language & Literature > Literature: history & criticism > Literary theory Books > Language & Literature > Literature: texts > General Books > Fiction > Genre fiction > Fantasy Books > Language & Literature > Literature: history & criticism > Literary studies > General
LSN:	1-108-73108-2
Barcode:	9781108731089

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