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Books > Language & Literature > Literature: history & criticism > Literary studies
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Adapting Bestsellers - Fantasy, Franchise and the Afterlife of Storyworlds (Paperback)
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Adapting Bestsellers - Fantasy, Franchise and the Afterlife of Storyworlds (Paperback)
Series: Elements in Publishing and Book Culture
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Loot Price R402
Discovery Miles 4 020
Expected to ship within 12 - 17 working days
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This Element looks at adaptations of bestselling works of popular
fiction to cinema, television, stage, radio, video games and other
media platforms. It focuses on 'transmedia storytelling', building
its case studies around the genre of modern fantasy: because the
elaborate storyworlds produced by writers like J. R. R. Tolkien, J.
K. Rowling and George R. R. Martin have readily lent themselves to
adaptations across various media platforms. This has also made it
possible for media entertainment corporations to invest in them
over the long term, enabling the development of franchises through
which their storyworlds are presented and marketed in new ways to
new audiences.
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