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Books > Business & Economics > Business & management > E-commerce
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E-Commerce 2021-2022: Business, Technology and Society, Global Edition (Paperback, 17th edition)
Loot Price: R2,217
Discovery Miles 22 170
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E-Commerce 2021-2022: Business, Technology and Society, Global Edition (Paperback, 17th edition)
Expected to ship within 12 - 17 working days
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For courses in e-commerce. The most up-to-date, comprehensive
overview of e-commerce today. Lively and fun to read, E-commerce
2021: Business, Technology, and Society is an in-depth,
thought-provoking introduction to e-commerce focusing on key
concepts and the latest empirical and financial data. Hundreds of
examples from companies such as Facebook, Google, Twitter, Amazon,
Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how
e-commerce is altering business practices and driving shifts in the
global economy. The entire 16th edition has been updated through
October 2020, and includes up-to-date coverage of privacy and
piracy, government surveillance, cyberwar, fintech, social
local-mobile marketing, internet sales taxes, and intellectual
property. Features Students learn about the three major driving
forces behind e-commerce - business development and strategy,
technological innovations, and social controversies and impacts -
and how they relate to chapter concepts. Coverage of e-commerce
infrastructure includes voice-controlled digital assistants; 5G and
new Wi-Fi standards; drones, balloons, and white space; and IoT
wearable computing devices. Projects and review questions in each
chapter ask learners to demonstrate comprehension of chapter
concepts and apply higher-level evaluation skills to management
problem-solving. New to this edition Opening, closing, 'Insight
On,' and other extensive cases throughout the text are all new or
updated in this edition. The cases place coverage in the context of
actual e-commerce businesses. The impact of the Covid-19 pandemic
on e-commerce is reflected throughout, with special attention paid
to the pandemic's effect on the expansion of on-demand services,
the small business shift to e-commerce, Internet infrastructure
challenges, and the quest to compete with Amazon. Data, figures,
and tables have been updated through October 2020 with the latest
marketing and business intelligence available from a range of
industry and government sources. Up-to-date discussion of security
threats includes the recent cyber-attack on Iran's nuclear
facilities, malvertising, ransomware attacks, Covid-related
phishing scams, and zoombombing. New technologies and protocols for
enhanced security are also addressed. A thorough examination of
current privacy issues includes contract tracing apps and the
tension between privacy and public health, the recent invalidation
of the Privacy Shield, the most recent privacy-related challenges
for Facebook, and evolving privacy issues with location-based
proximity marketing. Current issues in social networks includes a
discussion of TikTok, MeWe, the impact of the pandemic on usage,
social networks 'fails' and issues, the continuing controversy over
Facebook algorithms, and the decline of online auctions. A section
on careers in e-commerce at the end of each chapter examines job
postings from online companies for entry-level positions and helps
students use knowledge gained from the text to answer interview
questions. Web resources available at E-commerce2021.com include
author-supplied projects, exercises, and tutorials; information on
building a business plan and revenue models; and essays on careers
in e-commerce.
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