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Web 2.0 and the Political Mobilization of College Students (Hardcover)
Loot Price: R2,498
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Web 2.0 and the Political Mobilization of College Students (Hardcover)
Series: Lexington Studies in Political Communication
Expected to ship within 12 - 17 working days
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Web 2.0 and the Political Mobilization of College Students
investigates how college students' online activities, when
politically oriented, can affect their political participatory
patterns offline. Kenneth W. Moffett and Laurie L. Rice find that
online forms of political participation-like friending or following
candidates and groups as well as blogging or tweeting about
politics-draw in a broader swathe of young adults than might
ordinarily participate. Political scientists have traditionally
determined that participatory patterns among the general public
hold less sway in shaping civic activity among college students.
This book, however, recognizes that young adults' political
participation requires looking at their online activities and the
ways in which these help mobilize young adults to participate via
other forms. Moffett and Rice discover that engaging in one online
participatory form usually begets other forms of civic activity,
either online or offline.
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