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Books > Business & Economics > Business & management > Management & management techniques > Operational research

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Market Assessment with OR Applications (Paperback) Loot Price: R1,569
Discovery Miles 15 690
Repayment Terms: R147 pm x 12*
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Market Assessment with OR Applications (Paperback): Kent Lenci

Market Assessment with OR Applications (Paperback)

Kent Lenci

Series: Mathematical Engineering, Manufacturing, and Management Sciences

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Loot Price R1,569 Discovery Miles 15 690 | Repayment Terms: R147 pm x 12*

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Includes practical organizational and economical methodologies Offers concepts of marketing and its role in business and public organization Presents marketing decisions and the need for scientific marketing analysis Provides mathematical models in marketing Illustrates sales response to advertising in presence of competition

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Series: Mathematical Engineering, Manufacturing, and Management Sciences
Release date: September 2021
First published: 2020
Authors: Kent Lenci
Dimensions: 234 x 156mm (L x W)
Format: Paperback
Pages: 124
ISBN-13: 978-1-03-217619-2
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Product design
Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-03-217619-9
Barcode: 9781032176192

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