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Black and White Thinking - How to outsmart the brain, celebrate nuance, and learn to think in technicolour (Paperback)
Loot Price: R282
Discovery Miles 2 820
You Save: R63
(18%)
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Black and White Thinking - How to outsmart the brain, celebrate nuance, and learn to think in technicolour (Paperback)
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List price R345
Loot Price R282
Discovery Miles 2 820
You Save R63 (18%)
Expected to ship within 9 - 15 working days
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A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG
IDEA book club read about how to avoid the pitfalls of too little,
and too much, complexity. 'Essential insights into the character of
human choice and decision-making.' ROBERT CIALDINI, bestselling
author of Influence ________ In this groundbreaking exploration of
how our brains work, psychologist Professor Kevin Dutton explains
that by understanding the nature of our hardwired black and white
thinking we are better equipped to negotiate life's grey zones and
make subtler and smarter decisions. Our brains are hardwired to
sort, categorize and draw lines. It's how we navigate the
kaleidoscope of everyday information. Yet imagine failing an exam
by a mere 1 per cent. Or being caught speeding at just 1 mph over
the speed limit. We have to draw the line somewhere, we say. But
lines can be unhelpful or even dangerous when drawn where they
aren't wanted, or in too thick a hand. By thinking in terms of '
'them' or 'us' and 'this' or 'that' we isolate ourselves from ideas
we don't agree with and people who are not the same as us. We fail
to listen to the other side of the argument and beliefs become
polarized. Intolerance and extremism flourish. The human race has
survived by making binary decisions, but such thinking might also
destroy us. We may be programmed to think in black and white but
rainbow thinking is the key to our cognitive future. __________
'Fascinating, important and entirely convincing.' SIR PHILIP
PULLMAN
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