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Rethinking Public Relations - Persuasion, Democracy and Society (Hardcover, 3rd edition)
Loot Price: R5,328
Discovery Miles 53 280
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Rethinking Public Relations - Persuasion, Democracy and Society (Hardcover, 3rd edition)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R5,348
Discovery Miles: 53 480
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This new (third) edition of Rethinking Public Relations continues
the argument of previous editions that public relations is weak
propaganda. However, while earlier editions focused on PR as
representative of the uneven power distribution in society, this
book goes further, conceiving the power of PR as more than just
structural but also as having an important rhetorical component. In
this extensively revised edition, Moloney and McGrath dissect the
nature of the modern PR industry, arguing that its idealised
self-presentation should be replaced by a more realistic and
credible defence of the societal value produced by advocacy and
counter-advocacy. This book includes expanded coverage of PR's
impact on society (through areas such as CSR, sponsorship and
community relations), its relationship with stakeholders, and its
role in democratic debate and public policy making. It also
considers the ways in which journalism has capitulated to PR in an
era of 'fake news' and 'churnalism' and, in this new edition, the
role of digital and social media is examined for the first time.
Maintaining the rigorous and critical stance of previous editions,
this new edition will also prove accessible to Master's level and
final-year undergraduate students studying public relations, media
and communications studies. Additionally, it will be of great value
to practitioners who seek to widen PR's 'voices'.
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