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Books > Business & Economics > Business & management > E-commerce

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Beyond Viral - How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Hardcover) Loot Price: R450
Discovery Miles 4 500
You Save: R131 (23%)
Beyond Viral - How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Hardcover): Kevin Nalty

Beyond Viral - How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Hardcover)

Kevin Nalty; Foreword by David Meerman Scott

Series: New Rules Social Media Series

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List price R581 Loot Price R450 Discovery Miles 4 500 You Save R131 (23%)

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Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. "Beyond Viral" gives you the tools and tricks to successfully use online video to reach your business goals.Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comediansForeword by veteran vlogger David Meerman ScottFirst-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox BroadcastingLearn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by "Beyond Viral."

General

Imprint: John Wiley & Sons
Country of origin: United States
Series: New Rules Social Media Series
Release date: October 2010
First published: 2010
Authors: Kevin Nalty
Foreword by: David Meerman Scott
Dimensions: 235 x 152 x 25mm (L x W x T)
Format: Hardcover
Pages: 256
ISBN-13: 978-0-470-59888-7
Categories: Books > Business & Economics > Business & management > E-commerce
LSN: 0-470-59888-3
Barcode: 9780470598887

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