Promote your product using the most visceral form of social
media-online video
Learn how to create cost-effective videos, engage your
customers, compel them to measurable behaviors (awareness, intent,
and purchase), and sustain your brand online. "Beyond Viral" gives
you the tools and tricks to successfully use online video to reach
your business goals.Author Kevin Nalty is the only career marketer
who doubles as one of the most-viewed YouTube comediansForeword by
veteran vlogger David Meerman ScottFirst-hand case studies of
leading brands include Microsoft, Starbucks, GE, MTV, Mentos,
Holiday Inn, and Fox BroadcastingLearn from the successes of top
companies and startups as well as the pitfalls and mistakes many of
them are making
Online video has huge potential, mostly untapped. Put your
business at the forefront of this important medium with the proven
methods described by "Beyond Viral."
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