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Multinational Enterprises and Emerging Economies (Hardcover)
Loot Price: R4,252
Discovery Miles 42 520
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Multinational Enterprises and Emerging Economies (Hardcover)
Series: New Horizons in International Business series
Expected to ship within 12 - 17 working days
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Guided by the overarching question ''how and why does the emerging
economy context matter for business?'', this collection brings
together key contributions of Klaus Meyer on multinational
enterprises (MNEs) competing in, and originating from, emerging
economies. From theoretical to process perspectives, the book also
explores how outward investment strategies contribute to building
internationally competitive MNEs. It looks at the process by which
foreign MNEs pursue distinct opportunities in each emerging economy
by adapting their strategies to the specific business ecosystem.
This includes, inter alia, the location of production, choice of
entry mode, forms of equity and non-equity partnerships and market
positioning. Conversely, when local firms set their ambitions
beyond national boundaries, their own resources and capabilities
are shaped by the business ecosystem of their home country. The
author's theoretically grounded empirical research in Multinational
Enterprises and Emerging Economies gives MSc students, PhD students
and junior scholars the opportunity to dig deeper into the study of
MNE growth. Keywords: Business in emerging economies book /
emerging markets book Multinational enterprises Foreign entry in
emerging economies Emerging economy multinationals Institutional
theory Context of business
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