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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Exhibit Marketing and Trade Show Intelligence - Successful Boothmanship and Booth Design (Paperback, 2013 ed.)
Loot Price: R2,052
Discovery Miles 20 520
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Exhibit Marketing and Trade Show Intelligence - Successful Boothmanship and Booth Design (Paperback, 2013 ed.)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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"Exhibition organizers and venue managers must have a thorough
knowledge of their customers and they must be very close to the
industries they serve. We must react rapidly to their changing
needs and even be ahead of the curve in providing the tools and
services which they'll need to successfully meet their business
objectives. This book, Exhibit Marketing and Trade Show
Intelligence, will assist all those in the exhibition industry to
stay on top of trends and changes as we work to improve our
customer's ROI and at the same time strengthen our own bottom
line." Paul Woodward Managing Director UFI, the Global Association
of the Exhibition Industry "The Exhibit and Event industry has been
rapidly expanding over the past several years and offers many
global opportunities for a fascinating and rewarding career.
Exhibit Marketing & Trade Show Intelligence provides those
interested in a career in Exhibit and Event Management a solid
foundation on how to become a valuable asset to any organization."
Jim Wurm, Executive Director Exhibit & Event Marketers
Association (E2MA) "Dr. Klaus Solberg Soilen's book is a vital
handbook for all marketers who work with exhibitions as a marketing
tool. The book provides clear and extremely useful recommendations
for actions before, under and after the exhibition has taken
place". Svend Hollensen, author of "Global Marketing"(Pearson) and
Associate Professor of International Marketing at the University of
Southern Denmark.
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