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Disney Stories - Getting to Digital (Paperback, 2nd ed. 2020)
Loot Price: R1,460
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Disney Stories - Getting to Digital (Paperback, 2nd ed. 2020)
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The second edition of Disney Stories: Getting to Digital will be of
interest to lovers of Disney history and also to lovers of
Hollywood history in general. The first edition was planned as a
short history of the companies evolution from analog storytelling
to a digital online presence that closed the chapter on early
Disney films with the release of the groundbreaking Snow White. The
purpose of the new edition is to bring to readers a more complete
view of the analog-digital story by including three new chapters on
film that cover key developments from the live-animation hybrids of
the 1940s to CAPS and CGI in the 1990s and VR in the 2010s. It also
includes in the discussion of cross-media storytelling the
acquisition of the exceptional story property, Star Wars, and
discusses how Disney has brought the epic into the Disney Master
Narrative by creating Galaxy's Edge in its US theme parks. Krystina
Madej's engaging portrayal of the long history of Disney's love
affair with storytelling and technology brings to life the larger
focus of innovation in creating characters and stories that
captivate an audience, and together with Newton Lee's detailed
experience of Disney during the crucial 1995-2005 era when digital
innovation in online and games was at its height in the company,
makes for a fast-paced captivating read. Disney Stories first
edition explored the history of Disney, both analog and digital. It
described in detail how Walt Disney used inventive and often
ground-breaking approaches in the use of sound, color, depth, and
the psychology of characters to move the animation genre from short
visual gags to feature-length films with meaningful stories that
engaged audience's hearts as well as tickled their funny bones. It
showed Walt's comprehensive approach to engaging the public across
all media as he built the Disney Master Narrative by using
products, books, comics, public engagements, fan groups such as the
Mickey Mouse club, TV, and, of course, Disneyland, his theme park.
Finally it showed how, after his passing, the company continued to
embrace Walt's enthusiasm for using new technology to engage
audiences through their commitment to innovation in digital worlds.
It describes in detail the innovative storybook CD-ROMs, their
extensive online presence, the software they used and created for
MMORGs such as Toontown, and the use of production methods such as
agile methodology. This new edition provides insight on major
developments in Disney films that moved them into the digital
world.
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