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The Impact of YouTube on U.S. Politics (Paperback)
Loot Price: R1,137
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The Impact of YouTube on U.S. Politics (Paperback)
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The Impact of YouTube on U.S. Politics provides a historical,
descriptive, and conceptual analysis of the broad and evolving
political impact of YouTube. It specifically addresses how
politicians, campaigns, the media, and the public utilize YouTube
for political campaigning, communication, and engagement. The text
provides a synthesized illustration of the ways in which YouTube
has become a requisite political tool and normalized as a central
platform for political communication in the United States.
LaChrystal Ricke discusses political YouTube videos and strategies
spanning across the 2006, 2008, 2010, and 2012 election cycles, and
addresses the potential impact of YouTube in future U.S. elections.
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