The Impact of YouTube on U.S. Politics (Paperback)

The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

General

Imprint:	Lexington Books
Country of origin:	United States
Release date:	February 2016
Authors:	LaChrystal D. Ricke
Dimensions:	228 x 153 x 17mm (L x W x T)
Format:	Paperback
Pages:	238
ISBN-13:	978-1-4985-0001-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	1-4985-0001-3
Barcode:	9781498500012

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