For the majority of industrial companies, customizing products
and services is among the most critical means to deliver true
customer value and achieve superior competitive advantage. The
challenge is not to customize products and services in itself but
to do it in a profitable way. The implementation of a product
configuration system is among the most powerful ways of achieving
this in practice, offering a reduction of the lead time for
products and quotations, faster and more qualified responses to
customer inquiries, fewer transfers of responsibility and fewer
specification mistakes, a reduction of the resources spent for the
specification of customized products, and the possibility of
optimizing the products according to customer demands.
This book presents an operational procedure for the design of
product configuration systems in industrial companies, based on the
experience gained from more than 40 product configuration projects
in companies providing customer tailored products and
services."
General
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