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Distinktion Und Deutungsmacht (German, Paperback, 2005 ed.) Loot Price: R1,375
Discovery Miles 13 750
Repayment Terms: R129 pm x 12*
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Distinktion Und Deutungsmacht (German, Paperback, 2005 ed.): Lars Rademacher

Distinktion Und Deutungsmacht (German, Paperback, 2005 ed.)

Lars Rademacher

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Loot Price R1,375 Discovery Miles 13 750 | Repayment Terms: R129 pm x 12*

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Die Begriffe "Public Relations" oder "Kommunikationsmanagement" bezeichnen eine Sozialtechnik, die die Macht der Unterscheidung ausubt. Unter den Gesetzen der neuen Aufmerksamkeitsokonomie erwachst aus der Fahigkeit zur Unterscheidung und der Durchsetzung dieser Distinktionen Deutungsmacht. Dieser Band schaut hinter die Kulissen dieser Technik, die sich noch immer nicht eindeutig zuordnen lasst zwischen Kommunikations- und Wirtschaftswissenschaften. Deshalb bietet er alternative Herangehensweisen sowohl aus den Kommunikations- und Medienwissenschaften als auch aus der Betriebswirtschaftslehre.

General

Imprint: VS Verlag fur Sozialwissenschaften
Country of origin: Germany
Release date: December 2005
First published: 2005
Editors: Lars Rademacher
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback
Pages: 249
Edition: 2005 ed.
ISBN-13: 978-3-531-14556-3
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 3-531-14556-8
Barcode: 9783531145563

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