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Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation (Hardcover)
Loot Price: R9,806
Discovery Miles 98 060
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Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation (Hardcover)
Series: Advances in Business Strategy and Competitive Advantage
Expected to ship within 12 - 17 working days
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The global market is constantly evolving and it has become
essential for organizations to employ new methods of appealing to
customers in order to stay abreast on current trends within the
world economy. The Handbook of Research on Driving Competitive
Advantage through Sustainable, Lean, and Disruptive Innovation
features theoretical development and empirical research in social
media platforms, internet usage, big data analytics, and smart
computing, as well as other areas of organizational innovation.
Highlighting implementation challenges facing innovative processes,
this publication is a critical reference source for researchers,
students, professionals, managers, and decision makers interested
in novel strategies being employed by organizations in an effort to
improve their standings on the global market.
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