Sport, Beer, and Gender - Promotional Culture and Contemporary Social Life (Hardcover, New edition)

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporary gendered identity.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Series:	Popular Culture and Everyday Life, 17
Release date:	November 2008
First published:	2009
Editors:	Lawrence A. Wenner • Steve Jackson
Dimensions:	230 x 160 x 23mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	317
Edition:	New edition
ISBN-13:	978-1-4331-0488-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General Promotions
LSN:	1-4331-0488-1
Barcode:	9781433104886

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