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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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Routledge Handbook of Sport Management (Paperback)
Loot Price: R1,567
Discovery Miles 15 670
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Routledge Handbook of Sport Management (Paperback)
Series: Routledge International Handbooks
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,587
Discovery Miles: 15 870
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The Routledge Handbook of Sport Management is the most up-to-date
and comprehensive guide to theory and practice in sport management
ever published. It provides students and scholars with a broad
ranging survey of current thinking in contemporary sport
management, exploring best practice in core functional areas and
identifying important future directions for new research. Key
topics covered in the book include: managing performance marketing
human resource management the economics and finance of sport
strategy managing change governance of sports organizations
customer relations branding and retail. With contributions from
leading scholars and professionals from around the world, the book
illustrates the global nature of contemporary sport business and
highlights the opportunities and challenges for managers operating
in an international market place. Representing a definitive survey
of contemporary issues in sport management, this is an essential
reference for all students, scholars and practitioners working in
sport.
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