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Categorization and Differentiation - A Set, Re-Set, Comparison Analysis of the Effects of Context on Person Perception (Paperback, Softcover reprint of the original 1st ed. 1985)
Loot Price: R2,734
Discovery Miles 27 340
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Categorization and Differentiation - A Set, Re-Set, Comparison Analysis of the Effects of Context on Person Perception (Paperback, Softcover reprint of the original 1st ed. 1985)
Series: Recent Research in Psychology
Expected to ship within 10 - 15 working days
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In the context of interpersonal interaction, it is possible to
characterize human beings as complex sources of information. When
interacting with one another, people in tentionally, as well as
unintentionally, emit cues which other people can use as a basis
for generating inferences and forming impressions about them. As a
rule, the informa tion that one receives about another person is
complex, mutable, and multidimensional. Often, it is contradictory.
One of the more enduring lines of investigation in social
psychology has been concerned with understanding the processes
whereby people mold such diverse information into a single, unified
impression. The linear approach The most influential approach to
this issue in recent years has been Anderson's information
integration theory (e. g. , Anderson, 1974). The goal of this
approach to im pression formation is the formulation of an
algebraic model which describes the relation between stimulus input
charac teristics and reported judgments. According to information
integration theory, a stimulus is characterized hy two parameters:
scale value and weight. The scale value of a stimulus represents
the perceiver's subjective response to the information on the
dimension of judgment (e. g. , good-bad, light-heavy,
like-dislike). The weight of a stimulus is its importance or
relevance to the judgment. It is perhaps best conceptualized as the
proportion that each element of a compound stimulus contributes to
the overall evaluation of the compound.
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