Corporate Brand Personality addresses the increasing need for
organizations to refocus and realign their corporate culture in
order to compete in a business world that demands trust, respect
and strong values. Moving beyond simply how products are marketed
and perceived, it shows the reader how to lead and engage people at
every level within the organization to ensure consistent engagement
with brand values. Including practical models to show how corporate
culture and values can be managed and improved, Corporate Brand
Personality also provides real examples and case studies from the
Marriott Hotel Group and Water Wellbeing Group among others that
show how people's behaviours can deeply affect brand reputation
through all areas of the business. Incorporating a complete
strategy from start to finish, this book will help the reader build
visible leadership, project an authentic brand image and reinforce
their company's values.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!