Marketing for managers (Paperback, 3rd ed)

This edition of Marketing for managers - A practical approach introduces readers to the fundamental issues underlying marketing concepts and strategies. Building on two successful previous editions, the title adds new material that covers many of the latest developments in technology that affect marketing. There is also a new chapter on marketing strategy implementation - critical, because in these days of well-formulated marketing strategies, failure is often the result of poor implementation. This renewed and reader-friendly text, debunks the notion that marketing is an overly complicated discipline shrouded in mystery, offers readers strategic insights into marketing, shows that marketing is not as simple as merely giving customers what they want - it also has to do with creating offerings that create customers, encourages readers to question conventional wisdom, integrates the best of marketing theory with cutting-edge practicality; includes not only the Internet and related technologies in marketing strategies, but also the latest developments related to interactive and social media, focuses on the challenges of writing viable, usable and well-considered marketing plans, provides a number of checklists for managers to use in considering and implementing marketing strategy, is conversational and non-technical, incorporates the latest thinking from research published in the world's major marketing and management journals.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	October 2010
Authors:	Leyland Pitt • Christo Boshoff
Dimensions:	245 x 170 x 16mm (L x W x T)
Format:	Paperback
Pages:	258
Edition:	3rd ed
ISBN-13:	978-0-7021-7805-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > Varsity Textbooks > Marketing
LSN:	0-7021-7805-5
Barcode:	9780702178054

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