The general store in late-nineteenth-century America was often
the economic heart of a small town. Merchants sold goods necessary
for residents' daily survival and extended credit to many of their
customers; cash-poor farmers relied on merchants for their economic
well-being just as the retailers needed customers to purchase their
wares. But there was more to this mutual dependence than economics.
Store owners often helped found churches and other institutions,
and they and their customers worshiped together, sent their
children to the same schools, and in times of crisis, came to one
another's assistance.
For this social and cultural history, Linda English combed store
account ledgers from the 1870s and 1880s and found in them the
experiences of thousands of people in Texas and Indian Territory.
Particularly revealing are her insights into the everyday lives of
women, immigrants, and ethnic and racial minorities, especially
African Americans and American Indians.
A store's ledger entries yield a wealth of detail about its
proprietor, customers, and merchandise. As a local gathering place,
the general store witnessed many aspects of residents' daily
lives--many of them recorded, if hastily, in account books. In a
small community with only one store, the clientele would include
white, black, and Indian shoppers and, in some locales, Mexican
American and other immigrants. Flour, coffee, salt, potatoes,
tobacco, domestic fabrics, and other staples typified most
purchases, but occasional luxury items reflected the buyer's desire
for refinement and upward mobility. Recognizing that townspeople
often accessed the wider world through the general store, English
also traces the impact of national concerns on remote rural
areas--including Reconstruction, race relations, women's rights,
and temperance campaigns.
In describing the social status of store owners and their
economic and political roles in both small agricultural communities
and larger towns, English fleshes out the fascinating history of
daily life in Indian Territory and Texas in a time of
transition.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!