It was the ultimate test for CEOs, and almost none of them saw it
coming. __________ In early March 2020, with the Dow Jones flirting
with 30,000, the world's biggest companies were riding an
eleven-year economic high. By the end of the month, millions would
be out of work, iconic firms were begging for bailouts, and
countless small businesses were in freefall. Slick consulting teams
and country-club connections were suddenly of little use: business
leaders were fumbling in the dark, tossing out long-term strategy
and making decisions on the fly-decisions, they hoped, that might
just save them. In Crash Landing, award-winning business journalist
Liz Hoffman shows how the pandemic set the economy on fire-but if
you look closely, the tinder was already there. Based on
astonishing access inside some of the world's biggest and most
iconic companies, this is a gripping account of the most remarkable
period in modern economic history, revealing how they battled
against an economic catastrophe for which there was no playbook:
among them, AirBnB's Brian Chesky, blindsided by a virus in the
middle of a high-stakes effort to go public; American Airlines's
Doug Parker, shuttling between K Street and the White House,
determined to secure a multi-billion-dollar bailout; and Ford's Jim
Hackett, as his assembly lines went from churning out cars to
ventilators. Crash Landing reveals the fear, grit, and gambles of
the pandemic economy, while probing its implications for the future
of work, corporate leadership, and capitalism itself, asking: Will
this remarkable time give rise to newfound resilience, or become
just another costly mistake to be forgotten? __________ A gripping
account of the financial carnage of the pandemic, revealing the
fear, grit, and gambles that drove the economy's winners and
losers.
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