This book provides retail managers with a practical guide to using
data. It covers three topics that are key areas of innovation for
retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases
from these areas are presented and discussed in a conceptual and
comprehensive manner. Retail managers will learn how data analysis
can be used to optimize pricing, customer loyalty and logistics
without complex algorithms. The goal of the book is to help
managers ask the right questions during a project, which will put
them on the path to making the right decisions. It is thus aimed at
practitioners who want to use advanced techniques to optimize their
retail organization.
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