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Data-driven Retailing - A Non-technical Practitioners' Guide (Hardcover, 1st ed. 2022) Loot Price: R1,431
Discovery Miles 14 310
Repayment Terms: R134 pm x 12*
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Data-driven Retailing - A Non-technical Practitioners' Guide (Hardcover, 1st ed. 2022): Louis-Philippe Kerkhove

Data-driven Retailing - A Non-technical Practitioners' Guide (Hardcover, 1st ed. 2022)

Louis-Philippe Kerkhove

Series: Management for Professionals

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Loot Price R1,431 Discovery Miles 14 310 | Repayment Terms: R134 pm x 12*

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This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Management for Professionals
Release date: October 2022
First published: 2022
Authors: Louis-Philippe Kerkhove
Dimensions: 235 x 155mm (L x W)
Format: Hardcover
Pages: 257
Edition: 1st ed. 2022
ISBN-13: 978-3-03-112961-2
Categories: Books > Science & Mathematics > Mathematics > Probability & statistics
Books > Computing & IT > Computer software packages > General
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 3-03-112961-X
Barcode: 9783031129612

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