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Information Architecture, 4e (Paperback, 4th Revised edition)
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Information Architecture, 4e (Paperback, 4th Revised edition)
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Information architecture (IA) is far more challenging-and
necessary-than ever. With the glut of information available today,
anything your organization wants to share should be easy to find,
navigate, and understand. But the experience you provide has to be
familiar and coherent across multiple interaction channels, from
the Web to smartphones, smartwatches, and beyond. To guide you
through this broad ecosystem, this popular guide-now in its fourth
edition-provides essential concepts, methods, and techniques for
digital design that have withstood the test of time. UX designers,
product managers, developers, and anyone involved in digital design
will learn how to create semantic structures that will help people
engage with your message. This book includes: An overview of IA and
the problems it solves for creating effective digital products and
services A deep dive into IA components, including organization,
labeling, navigation, search, and metadata Processes and methods
that take you from research to strategy, design, and IA
implementation
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