Shows how to validate scientifically the marketing claims of
chemically stable and well-balanced products to withstand
adequately the challenge of competitors and government regulators.
The book describes techniques for substantiating properties, such
as moisturization, mildness, conditioning and cleansing, as well as
the performance of deodorants and antiperspirants, and the
effectiveness of acne products. It discusses technologies that help
eliminate animal testing in product development.
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