An integrated approach to investigate, create, and propose a model
for the value creation of cultural products is essential in
maintaining its connection with e-relationship marketing; this
examination is important in recognizing a common perspective. The
Handbook of Research on Management of Cultural Products:
E-Relationship Marketing and Accessibility Perspectives examines
the potential value of cultural products and how the support of new
technologies can enable non-conventional and social-media marketing
relationships. This book aims to highlight an emerging subject area
in the field of financial management, management of value creation,
and marketing that will be essential for scientists, researchers,
and practitioners.
General
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