Management of Cultural Products (Hardcover)

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	April 2014
First published:	March 2014
Editors:	Lucia Aiello
Dimensions:	229 x 152 x 29mm (L x W x T)
Format:	Hardcover
Pages:	322
ISBN-13:	978-1-4666-5007-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4666-5007-9
Barcode:	9781466650077

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