|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Management of Cultural Products (Hardcover)
Loot Price: R9,323
Discovery Miles 93 230
|
|
|
Management of Cultural Products (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 10 - 15 working days
|
An integrated approach to investigate, create, and propose a model
for the value creation of cultural products is essential in
maintaining its connection with e-relationship marketing; this
examination is important in recognizing a common perspective. The
Handbook of Research on Management of Cultural Products:
E-Relationship Marketing and Accessibility Perspectives examines
the potential value of cultural products and how the support of new
technologies can enable non-conventional and social-media marketing
relationships. This book aims to highlight an emerging subject area
in the field of financial management, management of value creation,
and marketing that will be essential for scientists, researchers,
and practitioners.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
