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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Worldwide Casebook In Marketing Management (Hardcover)
Loot Price: R9,161
Discovery Miles 91 610
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Worldwide Casebook In Marketing Management (Hardcover)
Expected to ship within 10 - 15 working days
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Worldwide Casebook in Marketing Management comprises a large
collection of case studies in marketing and business management. It
covers a huge array of decision-making areas and many different
industries ranging from computers, petrol retailing and electronic
gaming to drinks, fashion, airlines and mobile communication. The
worldwide cases are all related to many well-known brands and
corporations like British Airways, Red Bull, Nintendo, Google,
Microsoft, Cacharel, etc.
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