Worldwide Casebook In Marketing Management (Hardcover)

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Release date:	April 2016
First published:	2016
Authors:	Luiz Moutinho
Format:	Hardcover - Cloth over boards
Pages:	924
ISBN-13:	978-981-4689-60-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	981-4689-60-2
Barcode:	9789814689601

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