Worldwide Casebook in Marketing Management comprises a large
collection of case studies in marketing and business management. It
covers a huge array of decision-making areas and many different
industries ranging from computers, petrol retailing and electronic
gaming to drinks, fashion, airlines and mobile communication. The
worldwide cases are all related to many well-known brands and
corporations like British Airways, Red Bull, Nintendo, Google,
Microsoft, Cacharel, etc.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!