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The SAGE Handbook of Marketing Ethics (Hardcover)
Loot Price: R4,541
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The SAGE Handbook of Marketing Ethics (Hardcover)
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The SAGE Handbook of Marketing Ethics draws together an exhaustive
overview of research into marketing's many ethical conundrums,
while also promoting more optimistic perspectives on the ways in
which ethics underpins organizational practices. Marketing ethics
has emerged in recent years as the key and collective concern
within the ever-divergent fields of marketing and consumer
research. This handbook brings together a rich and diverse body of
scholarly research, with chapters on all major topics relevant to
the field of marketing ethics, whilst also outlining future
research directions. PART 1: Foundations of Marketing Ethics PART
2: Theoretical and Research Approaches to Marketing Ethics PART 3:
Marketing Ethics and Social Issues PART 4: Issues in Consumer
Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical
Issues in the Marketing Mix PART 7: Concluding Comments and
Reflections
General
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