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Consumer Brand Relationships - Meaning, Measuring, Managing (Hardcover) Loot Price: R3,450
Discovery Miles 34 500
Repayment Terms: R323 pm x 12*
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Consumer Brand Relationships - Meaning, Measuring, Managing (Hardcover): M. Fetscherin, T. Heilmann

Consumer Brand Relationships - Meaning, Measuring, Managing (Hardcover)

M. Fetscherin, T. Heilmann

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Loot Price R3,450 Discovery Miles 34 500 | Repayment Terms: R323 pm x 12*

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Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2015
First published: 2015
Editors: M. Fetscherin • T. Heilmann
Dimensions: 216 x 140 x 22mm (L x W x T)
Format: Hardcover
Pages: 297
ISBN-13: 978-1-137-42710-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-137-42710-8
Barcode: 9781137427106

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