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Consumer Brand Relationships - Meaning, Measuring, Managing (Hardcover) Loot Price: R3,331
Discovery Miles 33 310
Repayment Terms: R312 pm x 12*
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Consumer Brand Relationships - Meaning, Measuring, Managing (Hardcover): M. Fetscherin, T. Heilmann

Consumer Brand Relationships - Meaning, Measuring, Managing (Hardcover)

M. Fetscherin, T. Heilmann

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Loot Price R3,331 Discovery Miles 33 310 | Repayment Terms: R312 pm x 12*

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Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2015
First published: 2015
Editors: M. Fetscherin • T. Heilmann
Dimensions: 216 x 140 x 22mm (L x W x T)
Format: Hardcover
Pages: 297
ISBN-13: 978-1-137-42710-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-137-42710-8
Barcode: 9781137427106

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