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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Market Segmentation - How to Do it How to Profit from it (Paperback, 2nd ed. 1998) Loot Price: R2,218

Discovery Miles 22 180

Repayment Terms: R208 pm x 12*

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Market Segmentation - How to Do it How to Profit from it (Paperback, 2nd ed. 1998): M. McDonald, Ian Dunbar

Market Segmentation - How to Do it How to Profit from it (Paperback, 2nd ed. 1998)

M. McDonald, Ian Dunbar

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Loot Price R2,218 Discovery Miles 22 180 | Repayment Terms: R208 pm x 12*

Expected to ship within 12 - 19 working days

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This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book was the first of its kind to help practitioners tackle this issue head on, providing step-by-step guidance through the difficult terrain of market segmentation. Since its publication the authors have further extended their experience, working with numerous international companies successfully segmenting their markets, experience which is reflected in this edition.

Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.

General

Imprint:	Red Globe Press
Country of origin:	United Kingdom
Release date:	May 1998
First published:	1998
Authors:	M. McDonald • Ian Dunbar
Dimensions:	235 x 155 x 21mm (L x W x T)
Format:	Paperback
Pages:	376
Edition:	2nd ed. 1998
ISBN-13:	978-0-333-73369-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-333-73369-X
Barcode:	9780333733691