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Brand Revolution - Rethinking Brand Identity (Paperback, 1st ed. 2013) Loot Price: R1,951
Discovery Miles 19 510
Repayment Terms: R183 pm x 12*
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Brand Revolution - Rethinking Brand Identity (Paperback, 1st ed. 2013): M. Sicard

Brand Revolution - Rethinking Brand Identity (Paperback, 1st ed. 2013)

M. Sicard

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Loot Price R1,951 Discovery Miles 19 510 | Repayment Terms: R183 pm x 12*

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Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2012
First published: 2013
Authors: M. Sicard
Dimensions: 229 x 152 x 10mm (L x W x T)
Format: Paperback
Pages: 171
Edition: 1st ed. 2013
ISBN-13: 978-1-349-43731-3
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 1-349-43731-X
Barcode: 9781349437313

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