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Dienstleistungsmarken - Forum Dienstleistungsmanagement (German, Hardcover, 2008 ed.) Loot Price: R3,831
Discovery Miles 38 310
Repayment Terms: R359 pm x 12*
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Dienstleistungsmarken - Forum Dienstleistungsmanagement (German, Hardcover, 2008 ed.): Manfred Bruhn, Bernd Stauss

Dienstleistungsmarken - Forum Dienstleistungsmanagement (German, Hardcover, 2008 ed.)

Manfred Bruhn, Bernd Stauss

Series: Forum Dienstleistungsmanagement

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Loot Price R3,831 Discovery Miles 38 310 | Repayment Terms: R359 pm x 12*

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Markenfuhrung bei Dienstleistungsunternehmen ist nicht nur eine Aufgabe des externen Marketing, sondern muss unter Berucksichtigung der unternehmensinternen Perspektive betrachtet werden. Renommierte Autoren zeigen im "Forum Dienstleistungsmanagement" die Besonderheiten und Herausforderungen bei der Fuhrung von Dienstleistungsmarken auf.
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General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Series: Forum Dienstleistungsmanagement
Release date: March 2008
First published: March 2008
Editors: Manfred Bruhn • Bernd Stauss
Dimensions: 244 x 170 x 27mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 488
Edition: 2008 ed.
ISBN-13: 978-3-8349-0609-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Finance & accounting > Accounting > Management accounting
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN: 3-8349-0609-3
Barcode: 9783834906090

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